Broken Promises & Lies

“When I say something, I mean it. I don’t call bluffs, what I say is what you get exactly.” – Assem Allam, September 2014

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Broken Promises

  1. Nov 2013: Allam meets with representatives of various supporter groups and promises fans he would undertake research before changing the name “If it is proved, between now and early next year, that shortening – further shortening – the name by removing ‘City’ to have ‘Hull Tigers’ (is beneficial), I will do it.
    Dec 2013: One month later Allam applies to change the team name to ‘Hull Tigers’
  2. Aug 2013: After dropping the AFC from the clubs’ name a new club badge is proposed “A new badge, to be used from the 2014-15 season, will be designed and created in consultation with fans over the coming months.”
    June 2014: Ten months later a new badge is unveiled without any consultation and with the team name removed
  3. If the community say go away, I promise to go away within 24 hours
    – Assem Allam, January 2014.
    Despite several bids for the club, the Allams remain owners for the 2017/18 season.
  4. September 2014: After the name change is rejected for the 2014/15 season, Allam states there will be “no further application, that was once and it is done“.
    April 2015: Six months later Allam re-applies to change the team name for the 2015/16 season.
  5. During several Fans Working Group meetings the fans were asked how to use the Premier League’s £200,000 Away Supporters Initiative (ASI) money, the consensus was to reduce selected ticket prices for Hull City away fans.
    The ASI money wasn’t used to subsidise ANY away tickets during the 2014/15 season. Instead the club claim the money was spent improving the away end at the KC Stadium.
  6. January 2017: “We have never been a selling club under our ownership. There is no appetite to sell players. They are our best assets and we are in a survival fight
    Two weeks later the club sell first team players Robert Snodgrass and Jake Livermore for around £10m each.


    1. November 2013: In an interview with BBC Radio Humberside Assem Allam claimed ‘Tigers’ had always been in the company name. He also claimed that the name registered with the FA was ‘Hull City Tigers’
      There has been many different company names registered over the years, the team name registered with the FA has always been ‘Hull City’.
    2. Dec 2013: Assem Allam “There’s no need for a referendum. The crowd we get inside the stadium is the perfect referendum.”
      April 2014: Ehab Allam speaking to BBC Radio Humberside “there was no point us going to a ballot in December… that’s always been the intention (to hold a ballot) but, you know, the timing’s right now.
      Despite being requested by both the FA and the fans, Allam clearly had no intention of holding a fans ballot (The poll was only taken after the FA Sub-Committee recommended the name change be rejected).
    3. September 2014: A club statement reads: “As a consequence of the FA’s decision on 9th April, I had announced on the 10th of April that Hull City is for sale (the club not the council)
      There was no public announcement made on that date.
    4. In an interview with the BBC Allam says one sponsor had agreed a deal with the club on the basis the name changed to Hull Tigers (thought to be an Asian IT company). The day the FA ruling went against them, that deal was withdrawn. The replacement bid came in at more than £1m less per season.
      March 2014: Ehab Allam was asked if the club had had any sponsorship offers based purely on changing the club’s name, he admitted: “No, it’s a marketing strategy for the longer term.
      Did this mystery £2m+ sponsorship deal really exist? If so why didn’t they tell the FA about it?
    5. Nov 2017: Assem Allam claims there is not more than 200-300 max fans against him.

6. March 2019: Ehab claims that upon discussions with the Football Supporters Federation (FSF), the FSF said that the Club
had a compelling argument with their current ticketing system and that there was no data to suggest that the national system was better than the Club’s current system.
The FSF deny that they endorsed the club’s approach to concessions.


(Last updated 03/04/2019)